We take the decisions leadership teams cannot delegate
Since 2011 we've worked with banks, fintechs and payments teams whose products had to scale faster than their structure. From PrivatBank to monobank to today.







Five turning points that changed what we take on
- 2009–2015FOUNDATION
How the practice was built
Viacheslav Bushtruk started the practice in 2009 as Alterplay. The early work was not glamorous: contract engineering for Bigtincan in Australia, government applications. It taught us how to think about products at scale and how to own them when no one else does. The company became Alty in 2015.
- 2011FIRST BIG BET01/PrivatBank
The first banking partnership
PrivatBank came to us at the end of 2011 — Ukraine's largest bank, state-owned since 2016. We have worked with them ever since: 21+ products across consumer banking, business banking and internal tooling.
This is where Alty stopped being a contract engineering shop and started being something else.
- 2017PRODUCT PARTNERSHIP ERA02/monobank
The first time we led product direction
The co-founders of monobank came from PrivatBank. They knew us. They asked us to build the product before they had a design team.
We designed the entire first version — UI, UX, the patterns that became the foundation for what monobank looks like today. Ukraine's first neobank now has 10M+ users. The app won a Red Dot Award for Best Design.
This was the first engagement where we wrote the specification instead of receiving one.
- 2019REGULATED MARKETS03/CBH
Rebuilding a bank, not an app
A Swiss private bank came to us after a failed engagement with another agency. Everything ran through wealth managers by hand. The core banking system predated the idea of a digital channel, so there was no data to build an experience on.
We rebuilt the digital foundation: platform, processing, operating model. We also helped them acquire a Ukrainian company and turn it into their own R&D office — a Swiss bank cannot put its IP just anywhere, and they needed a team they owned.
This was the first engagement where the constraint was not the roadmap but the regulator.
- 2022ONE TEAM, TWO BASES
Portugal. Delivery that does not depend on one place
The full-scale invasion made continuity a question we had to answer in writing. A growing share of the work was already European. Both pointed the same way. We opened in Portugal and rebuilt delivery around two bases instead of one. Same team, same leads, same accountability — on infrastructure that holds whatever happens in any single location. Since then every engagement has been staffed on the assumption that continuity is a requirement.
Today the team works from Kyiv, Lisbon and London.

Co-founder
We've always built for clients the way we'd build for ourselves. That principle decided which problems we'd take on, and which we'd walk away from.
What we're known for

Why we work this way
We found that owning the decision is what moves the numbers.
When a tier-1 Nigerian bank made the app the way accounts get opened, monthly account openings rose 286%. The product was ready to carry it.
We come in at the point where those decisions get made: earlier than that the work is brainstorming, later it is maintenance. The window in between is a separate discipline, and it needs someone who holds all the decisions together.
We have been collaborating with the Alty team since 2010 and firmly believe they are the best in the market. Their unmatched expertise was the primary reason we chose them to design Monobank back in 2017.
Co-founder, monobank, Ukraine
We don't see their whole kitchen; we only see the results, and I like that.
Askar Mailyubayev, Halyk Bank, Kazakhstan
We've never wanted to be hands for hire
01 / WE INFLUENCE THE BUSINESS
From the first engagement, we wanted a say in what gets built, not a queue of tasks.
02 / WE TREAT THE PRODUCT AS OURS
That principle decides what we take on, and what we walk away from.
03 / WE BUILD FOR THE OUTCOME
A specification is what someone thought would work. The outcome is what did.
Certified where it matters
- ISO/IEC 27001
Built to pass someone else's audit.
We have delivered products assessed against ISO 22301, SOC 2 and DORA requirements on the client side, and we build inside FINMA-supervised environments, where the client's licence depends on what ships.
One senior lead owns your product from entry point to outcome
They coordinate across disciplines, so you don't have to manage the gaps.

The team behind it
50+ designers, engineers, and strategists, working from Ukraine, Portugal and the UK. We work in product-team configuration — one senior lead per engagement, no matrixed accountability.
Most of these came from work that started before they were nominated.
Products we worked on have taken Euromoney's Best Digital Bank in Georgia, Moldova and Nigeria — four times since 2024.
Strategic team
The people who make decisions about what we take on, how we deliver it, and what we walk away from.




















