How we enhanced user engagement and conversion for Kashable
We redesigned Kashable's platform, transitioned to React, and developed a mobile app to improve user conversion and scalability. Kashable, a U.S.based lending platform that offers special programs for employers alongside traditional loans. Our work enhanced the user experience, making loan management more accessible and appealing to diverse groups, including veterans and retirees.
Kashable is a U.S.-based lending platform that provides loans and microloans to help Americans improve their credit scores. A key feature of Kashable is its direct partnerships with employers, where employers manage employees' portion of salary toward loan payments through the platform. Kashable also offers specialized programs tailored for diverse groups, including veterans, retirees, and various workforce sectors. The company approached us to rework their platform to improve user conversion and enhance overall market appeal.
Challenges
Improving user conversion and overall engagement on the platform.
Streamlining the user experience for both borrowers and employers.
Transitioning from AngularJS to a more scalable and future-proof framework while meeting strict project deadlines.
Our Solutions
UX/UI Redesign: We created an intuitive web application with a focus on improving user experience and simplifying navigation, ensuring users could easily apply for loans and manage their finances.
Transition to React: The web application was transitioned from AngularJS to a React, improving the performance, scalability, and ability to integrate new features.
Mobile App Development: We developed and deployed a React Native mobile app for both iOS and Android, ensuring that users could manage their loans conveniently on the go.
Back office: Redesigned and Recoded (optimized for user convenience, added numerous new features, and accelerated office operations).
TechStack we used
Front-end
JS
Typescript
Angular
React
React Native
Results
The redesign and technical upgrades have helped Kashable expand its user base, improve functionality, and offer an enhanced experience to both customers and partners. Through this project, Alty demonstrated how thoughtful design and modern technology solutions can enhance user engagement and drive business growth. What we achieved:
Higher User Conversion: The enhanced UX/UI design and mobile app contributed to better user engagement, increasing conversion rates.
Improved Scalability: The React is now more scalable, supporting the addition of new features and smoother performance.
Optimized Mobile Experience: The React Native mobile app provides a consistent and efficient experience for users, contributing to higher satisfaction and retention.
Increased Retention: The improvements in design and usability have helped retain users, making it easier for them to interact with and manage their loans.
