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Research and audit

We evaluate the established industry
practiсes and common patterns and compare your existing product
against them to identify the gaps.

What it is

Our journey starts with the research, where we study and dissect your business goals, target audience pain points, and relevant market trends. If you already have a legacy product - we'll continue this phase with the audit. Taking a fresh look from the outside ensures spotting the main improvement points and generating valuable insights for the future look and feel of your new product. Our audit is comprehensive - we consider both design and technical sides.

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Uncertainties on the rise

When building a product, we always face two main uncertainties.

Product uncertainty
is entirely about the product itself - what it should be like, whom it will serve, and what customer problems it will solve.
Project uncertainty
is about how to create the product - what team to gather, what project methodology to follow, what timelines to pursue, and what budgets to allocate.

Research and audit phase is where we start our journey through the uncertainties cone. In the beginning, both uncertainties are at their peak - we're still defining the product and finding the optimal ways to build and deliver it to market. Decreasing the product and project uncertainties at this stage is crucial, as it allows us to forge a path towards creating a successful product during the following work stages.

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Benefits

We sync with you in terms of the overall business goals and grasp where the market trends are going.

We identify the design and technical infrastructure gaps in your existing legacy product.

The research and audit results set the basis for the following concept and validation stage.

You get to test the waters of working with us without long-term commitments and sparing big funds.

Phase deliverables

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Product audit report

A detailed report with all our findings regarding the competitors, market trends, and the gaps in your existing product offering.

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Technical audit report

A document describing the current technical infrastructure in terms of its ability to support the new product we will build.

Best examples

kz
Discovery Design Development
reddot awards
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Halyk Travel

An app that offers seamless experience in travel planning.

5.0 score icon score icon
ua
Discovery Design
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Novus

Food shopping, delivery, and loyalty program in one app.

soon
ua
Discovery Design
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Nova Poshta | Union

Home app for the members of the largest labour union in Ukraine.

soon
ua
Discovery Design
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Nova Poshta | Shopping

Сlient web app for the largest private postal and courier company in Ukraine.

soon
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