Research
and audit

We evaluate the established industrypractices and common patterns
and compare your existing productagainst them to identify the gaps.

Our journey starts with the research, where we study and dissect your business goals, target audience pain points, and relevant market trends. If you already have a legacy product - we'll continue this phase with the audit. Taking a fresh look from the outside ensures spotting the main improvement points and generating valuable insights for the future look and feel of your new product. Our audit is comprehensive - we consider both design and technical sides.

When building a product, we always face two main uncertainties.

Product uncertainty: is entirely about the product itself - what it should be like, whom it will serve, and what customer problems it will solve.

Project uncertainty: is about how to create the product - what team to gather, what project methodology to follow, what timelines to pursue, and what budgets to allocate.

Research and audit phase is where we start our journey through the uncertainties cone. In the beginning, both uncertainties are at their peak - we're still defining the product and finding the optimal ways to build and deliver it to market. Decreasing the product and project uncertainties at this stage is crucial, as it allows us to forge a path towards creating a successful product during the following work stages.