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Creation and launch

The phase of meticulous designing and engineering to bring the concepts to life.

What it is

After nailing the design concept, technical proof of concept, and technical specification we move on to the most complex and demanding job. We work on final product designs and engineer customer-facing applications and back-office systems. We ensure that web apps get to production and that mobile apps go live on the app stores.

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Uncertainties tamed

  • — The phase starts with all the knowledge we received during the concept and validation stage. We already know enough about the product (what to build) and the project (how to build it).
  • — We design and engineer the product sprint by sprint, moving iteratively up to the point of the MVP launch.
  • — The iterations don't stop there - we continue working on the product after the launch - polishing existing features, adding new functionality, and working on the system reliability.
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Work stages

UX structure

UX structure

Creating the overall hierarchy of the product’s functional blocks. Setting the stage for the concise UX structure and convenient navigation.

Wireframing

Wireframing

Black and white wireframes facilitate the discovery of the relevant UX solutions.

Usability testing

Usability testing

Only artists create without testing. We run our designs through the usability tests on the target audience and tweak our solution in accordance to the response.

Product architecture design

Product architecture design

Engineers craft the most effective product architecture based on the already developed UX ideas. The results of the previous stages are weighed and considered.

Visual style

Visual style

Developing an effective and relevant UI design. Great visual communication sets the overall tone of voice and appeals to the users’ emotions.

Final product design

Final product design

Iteratively designing the ultimate interfaces of the product. Designers also create animations and build design systems while cooperating with engineers to achieve the most compelling results.

Engineering

Engineering

Iteratively embodying all the design solutions into the actual working product. Developing robust and secure backend, crafting sleek and responsive customer-facing apps.

Launch

Launch

We set up production environment, register Apple and Google developer accounts, and release your web and mobile applications to market.

Product support

Product support

Designers, engineers, and analytics collaborate to improve and grow the working product based on customer feedback, fresh business ideas, and growing market trends.

Phase deliverables

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Working product

Released web and mobile applications that fulfill your business goals.

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Project documentation

All the project artifacts - the source code, technical and QA documentation, accesses and credentials, 
and design source files.

Best examples

ch
Discovery Design Development
preview

CBH | H-messenger

Internal private banking messenger for the Swiss CBH Bank.

soon
kz
Discovery Design Development
reddot awards
preview

Halyk Travel

An app that offers seamless experience in travel planning.

5.0 score icon score icon
ua
Discovery Design
preview

Zakaz.ua

Leading groceries delivery service in Ukraine.

4.9 score icon score icon
us
Discovery Design Development
preview

Kashable

Web app for the unorthodox loan provider in the US.

soon

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