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Concept
and
validation

We turn the research and audit results
into visual design concepts and tangible
app chunks.

What it is

The insights and ideas from the research and audit phase come to life as we create the design concept and engineer the technical proof of concept.

The design concept is a visual representation of how your product should look like and behave.

The Design Concept is validated through the proof of concept — a tiny bit of functionality engineered to confirm that our ideas are feasible from the technical perspective.

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Uncertainties smoothed

— Testing the design concept with the target audience representatives allows us to point out the most valuable features and outline the MVP scope.

— Creating technical proof of concept equips us with validated instruments that we will use to engineer the product.

— We wrap up this phase by creating the target product architecture and describing it in the technical specification — a document that sets the basis for the following creation and launch phase.

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Benefits

The concept and validation stage reduces the uncertainty levels even further and shapes the outlines of the final result.

Design concept, proof of concept, and technical specification are the basis for estimating the complete product creation with a high accuracy level.

Phase deliverables

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Design concept

A concept illustrating the core idea of a product design. It sets the direction and keeps the team on track in the following stages of the creative process.

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Technical proof of concept

A prototype engineered to validate the boldest hypotheses. It ensures the applicability of the chosen technologies, SDKs, and third-party services.

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Technical specification

A technical document describing the target product architecture. It drafts API contracts and goes over external services and APIs that we will use.

Best examples

ua
Discovery Design
reddot awards
preview

Monobank

First mobile-only bank in Ukraine.

4.9 score icon score icon
ua
Discovery Design
preview

Zakaz.ua

Leading groceries delivery service in Ukraine.

4.9 score icon score icon
ua
Discovery Design
preview

Kapital Bank | Birbank

An app for the subsidiary of the Kapital Bank - the largest Azeri bank.

4.7 score icon score icon
soon
ua
Design
preview

Raiffaisen Bank International

Banking app for the Polish customers of Raiffaisen Bank.

soon
kz
Discovery Design
preview

Forte Bank

Ecosystem app for one of the leading Kazakh banks.

3.9 score icon score icon
soon
kz
Design
preview

ABA Bank | iBanking

Sophisticated B2B product for the leading Cambodia bank.

soon
ua
Discovery Design
preview

FUIB

Admin panel and KYC system for Ukraine’s leading private bank.

ua
Discovery Design
preview

Oschad Bank

Mobile banking app for the second largest Ukrainian bank.

3.5 score icon score icon
soon
ua
Discovery Design
preview

NEO Bank

The essense of neobanking in one lightweight app.

3.8 score icon store icon
soon
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Go to the next service Creation and launch

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