Zakaz.ua has complex business processes that help providing the best service on the market. Our task was to hide that complexity from customers and create the best mobile application for buying groceries that helps people saving time.
No Sign In and Sign Up flows, not forgotten passwords, just one field to enter phone number to start. To increase the conversion rate we ask all profile information later on checkout.
That Increases Sales
The search is the main entry point into huge products catalog so it should work
perfectly to increase sales.
We have created the quick live search for those who exactly know the trade mark name, so they can find it from every catalog screen in few taps. And if people need more advanced searching they can switch to full mode with big photos where they can play with sorting and filters.
Making Quick Things Work Quick
People do dozens of small recurring tasks every time they use the app — play with filters, adjust goods quantity, check the cart items etc and they want to make it quick. To make working with such tasks a flash, we have introduced a floating panel that jumps out at the bottom of the screen and could be easily swiped back. Additional benefit is that we can easily reach all panel controls by one hand fingers.
Optimizing First Purchase Experience
First purchase requires filling long forms and nobody loves that, so we have optimized the first purchase experience by creating a unique workflow to increase conversion rate.
One Tap Checkout
Buying groceries is a recurring thing, so this is crucial to make purchase path smooth and simple. So we have made it as simple as... one tap! And the app will take care of the rest based on your previous purchase history.
Most people buy the same groceries every week, that is why we have created a perfect flow for repeating purchases which is extremely important for business as well.
- Anton Skorniakov
- Nikolay Kotkov
- Gosha Kotov
- Dmytro Melnyk
- Evgeniy Gurtovoy
- Volodymyr Abdrakhmanov
- Serhii Horielov
- Alexey Khomych
- Alexander Kalnoy
- Pavel Soya
- Yaroslav Storozhik
- Artem Loktionov
They produced a really great prototype within two weeks. Their designer is really smart and possibly the most experienced guy I’ve ever met in Ukraine. Their user testing techniques saved us a lot of time and money. We don’t need to rebuild a lot of features.