Zakaz.ua has many complex business processes in order to provide the best service on the market. Our task was to hide this complexity from customers, while creating the best mobile application for quickly buying groceries.
No ‘sign in’ and ‘sign up’ flows, no forgotten passwords - just one field for a phone number to get started. By asking further profile information later at the checkout, we increase the user conversion rate.
That Increases Sales
The ability to search functions as the main entry point to Zakaz’s huge product catalog, so it needs to work perfectly if sales are to grow.
We created a quick, live search for finding specific brands from any screen, in just a few taps. If a more advanced search is needed, users can switch to a fully visual mode, where sorting and filters allow them to find exactly what they need.
Making Quick Things Work Quickly
People do dozens of small, recurring functions whenever they use the app - from playing with filters, adjusting quantities, checking the cart, and beyond. This all needs to work quickly. By introducing a floating panel that swipes in and out from the bottom of the screen, these tasks can be done in a flash, using only one hand.
Optimizing First Purchase Experience
Nobody loves filling out long forms when they make their first purchase, so we’ve optimized the experience by creating a unique workflow, thereby increasing conversion rates.
One Tap Checkout
Buying groceries is a recurring activity, so it’s crucial to make doing so smooth and simple. We’ve reduced it to just one tap, from which the app will take care of the rest based upon your previous purchase history.
Most people buy similar groceries every week, so we’ve perfected the flow for repeated purchases. Extremely important for the customer, extremely important for business.
- Anton Skorniakov
- Nikolay Kotkov
- Gosha Kotov
- Dmytro Melnyk
- Evgeniy Gurtovoy
- Volodymyr Abdrakhmanov
- Serhii Horielov
- Alexey Khomych
- Alexander Kalnoy
- Pavel Soya
- Yaroslav Storozhik
- Artem Loktionov
They produced a really great prototype within two weeks. Their designer is really smart and possibly the most experienced guy I’ve ever met in Ukraine. Their user testing techniques saved us a lot of time and money. We don’t need to rebuild a lot of features.