Creating the Flawless Experience for Buying Groceries

Zakaz.ua is the leading Ukrainian groceries pick up and delivery service and the official partner of all big chains of the country like Auchan, Metro and others.

Auchan
Metro
Fozzy
Novus
MegaMarket

9 Years

on the Market

8 Cities

in Ukraine

5 Largest

Supermarket Chains

Our Task

Our Task

Zakaz.ua has complex business processes that help providing the best service on the market. Our task was to hide that complexity from customers and create the best mobile application for buying groceries that helps people saving time.

Our Task

Onboarding Simplified

No Sign In and Sign Up flows, not forgotten passwords, just one field to enter phone number to start. To increase the conversion rate we ask all profile information later on checkout.

Onboarding
                Simplified

That Increases Sales

The search is the main entry point into huge products catalog so it should work perfectly to increase sales.
We have created the quick live search for those who exactly know the trade mark name, so they can find it from every catalog screen in few taps. And if people need more advanced searching they can switch to full mode with big photos where they can play with sorting and filters.

That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales

Making Quick Things Work Quick

People do dozens of small recurring tasks every time they use the app — play with filters, adjust goods quantity, check the cart items etc and they want to make it quick. To make working with such tasks a flash, we have introduced a floating panel that jumps out at the bottom of the screen and could be easily swiped back. Additional benefit is that we can easily reach all panel controls by one hand fingers.

Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick
Making Quick Things
                    Work Quick Making Quick Things
                    Work Quick

Optimizing First Purchase Experience

First purchase requires filling long forms and nobody loves that, so we have optimized the first purchase experience by creating a unique workflow to increase conversion rate.

Optimizing First
                Purchase Experience

One Tap Checkout

Buying groceries is a recurring thing, so this is crucial to make purchase path smooth and simple. So we have made it as simple as... one tap! And the app will take care of the rest based on your previous purchase history.

One Tap Checkout

Repeating Purchases

Most people buy the same groceries every week, that is why we have created a perfect flow for repeating purchases which is extremely important for business as well.

Repeating Purchases

SCREENS

Play

Design Team

Lead Designer

  • Anton Skorniakov

UI/UX Designer

  • Nikolay Kotkov
  • Gosha Kotov

UX Designer

  • Dmytro Melnyk

Development Team

Team Lead

  • Evgeniy Gurtovoy

iOS

  • Volodymyr Abdrakhmanov
  • Serhii Horielov
  • Alexey Khomych

Android

  • Alexander Kalnoy
  • Pavel Soya
  • Yaroslav Storozhik

PM

  • Artem Loktionov

Client Review

They produced a really great prototype within two weeks. Their designer is really smart and possibly the most experienced guy I’ve ever met in Ukraine. Their user testing techniques saved us a lot of time and money. We don’t need to rebuild a lot of features.

Evgeniy Tymchenko Product Manager at Zakaz
Next Work
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