Indigo

Creating a Flawless Experience for Buying Groceries

Zakaz.ua is the leading pick up and delivery service for groceries in Ukraine, being the official partner for all major chains - such as Auchan, Metro, and others.

Auchan
Metro
Fozzy
Novus
MegaMarket

9 Years

on the Market

8 Cities

in Ukraine

5 Largest

Supermarket Chains

Our Task

Our Task

Zakaz.ua has many complex business processes in order to provide the best service on the market. Our task was to hide this complexity from customers, while creating the best mobile application for quickly buying groceries.

Our Task

Onboarding Simplified

No ‘sign in’ and ‘sign up’ flows, no forgotten passwords - just one field for a phone number to get started. By asking further profile information later at the checkout, we increase the user conversion rate.

Onboarding
                Simplified

That Increases Sales

The ability to search functions as the main entry point to Zakaz’s huge product catalog, so it needs to work perfectly if sales are to grow.
We created a quick, live search for finding specific brands from any screen, in just a few taps. If a more advanced search is needed, users can switch to a fully visual mode, where sorting and filters allow them to find exactly what they need.

That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales
That Increases Sales

Making Quick Things Work Quickly

People do dozens of small, recurring functions whenever they use the app - from playing with filters, adjusting quantities, checking the cart, and beyond. This all needs to work quickly. By introducing a floating panel that swipes in and out from the bottom of the screen, these tasks can be done in a flash, using only one hand.

Making Quick Things  Work Quickly Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly
Making Quick Things  Work Quickly Making Quick Things  Work Quickly

Optimizing First Purchase Experience

Nobody loves filling out long forms when they make their first purchase, so we’ve optimized the experience by creating a unique workflow, thereby increasing conversion rates.

Optimizing First
                Purchase Experience

One Tap Checkout

Buying groceries is a recurring activity, so it’s crucial to make doing so smooth and simple. We’ve reduced it to just one tap, from which the app will take care of the rest based upon your previous purchase history.

One Tap Checkout

Repeating Purchases

Most people buy similar groceries every week, so we’ve perfected the flow for repeated purchases. Extremely important for the customer, extremely important for business.

Repeating Purchases

SCREENS

SCREENS
SCREENS
SCREENS
SCREENS
SCREENS
SCREENS
Play

Design Team

Lead Designer

  • Anton Skorniakov

UI/UX Designer

  • Nikolay Kotkov
  • Gosha Kotov

UX Designer

  • Dmytro Melnyk

Development Team

Team Lead

  • Evgeniy Gurtovoy

iOS

  • Volodymyr Abdrakhmanov
  • Serhii Horielov
  • Alexey Khomych

Android

  • Alexander Kalnoy
  • Pavel Soya
  • Yaroslav Storozhik

PM

  • Artem Loktionov

Client Review

They produced a really great prototype within two weeks. Their designer is really smart and possibly the most experienced guy I’ve ever met in Ukraine. Their user testing techniques saved us a lot of time and money. We don’t need to rebuild a lot of features.

Evgeniy Tymchenko Product Manager at Zakaz
Next Work
Privatbank